Document T026

Assessing Survey Research, a principled approach; An application to Internet surveys

Conference delivered on April 24, 2001 at the annual conference of the Professional Marketing Research Society

This presentation takes stock of the development of a survey research assessment framework being developed by Circum Network's president, Benoît Gauthier. It contains also an application regarding Internet-based research, the theme of the 2001 PRMS conference. For those interested, more information is available in the article which accompanied the presentation and which offers an in-depth (albeit still "work-in-progress") treatment.

12 pages, 298k [PowerPoint format]

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