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A society without a grounding in ethics, self-reflection, empathy and beauty is one that has lost its way.
(Brian Rosenberg)
The Statistics Canada Market Research Handbook 2002 is designed to be a comprehensive source of socio-economic statistics for all those who study the Canadian consumer market — market researchers, strategists, product planners and sales leaders. The broad range of data are equally relevant to consumer and business-to-business marketing. They present profiles of key industries including the small business sector, as well as of consumers in all provinces and 45 major cities. International trade data and projections — of population, households, families and selected economic indicators, etc. — provide information for businesses seeking to expand or develop new product lines.
Including the latest data from the 2001 Census and a wide range of other surveys, the 2002 edition incorporates a number of features designed to make it more user-friendly. Features include a user's guide, annotated charts to reveal salient trends, help lines for each of the data sources, and references to CANSIM.
To reach us:
General address : service@circum.com
Benoît Gauthier : gauthier@circum.com, @BGauthierCEEQ
Tel. : +1 819 775-2620, Fax : (no more fax; sorry)
238 Fleming Road, Cantley, Québec J8V 3B4