A society without a grounding in ethics, self-reflection, empathy and beauty is one that has lost its way.
(Brian Rosenberg)
APRIL 22, 2001
Survey methodology and Internet surveys
Circum Network adds to its online
collection of documents. The
slides and the
article in support of the presentation to be given by
Circum Network's president,
Benoît Gauthier, at the
Professional Marketing Research Society annual conference on Tuesday, April 24, 2001 are now available. This presentation starts by describing a survey research assessment framework founded on four fundamental principles — rigour, neutrality, balance and transparency — which allow for the development of assessment criteria. The presentation then analyses the implications of this model for the methodology of Internet surveys.
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